rachel rosalen & rafael marchetti

territórios 23°34' S 46°39' W

territórios 23°34' S 46°39' W is a site specific urban installation-intervention - thematizing the complexity around the Paulista Avenue. The Paulista Avenue represents the second economic center (knot) ofthe city of São Paulo, in which the downtown is still the first important financial sector and Berrini avenue the third. The approaching processes to these new cartographies are achieved through the new electronic devices, using as key components the mapping, the collect and analysis of this information. It is from the analysis that the measuring and indexation mechanisms generate a data bank to build complex systems of visualization, according to strategies for specific readings needs. In this sense, the habitant or user of large cities are confronted at the begin of the third millennium with the concept of "local" in line with the multiple dynamics of the flux made up from contemporaneous articulations between: global and local, macro and micro. Furthermore, dynamics stimulated by the invasion of stock markets, speculations and the implementation of large scale systems of telecommunication and transport, all under the paradigm of new technologies. Based on the collected data, the items were transformed in audiovisual elements controlled by infrared sensors, related to the flux of people in the interior of the gallery. These images were projected on the external glass façade of the gallery giving back to the urban space aesthetic constructions of its own complexity. At the same time, these images were a deconstruction of the concept of a city "on the post card".

rachel rosalen
www.rachelrosalen.com.br
www.2334s4639w.net/